|
| Título : |
Customer and business analytics : applied data mining for business decision making using R |
| Tipo de documento: |
texto impreso |
| Autores: |
Daniel S. Balint, Autor ; Robert E. Krider, Autor ; Robert E. Krider, Autor ; Robert E. Krider, Autor |
| Mención de edición: |
Primera edición |
| Editorial: |
Boca Raton : CRC Press |
| Fecha de publicación: |
2012 |
| Colección: |
Chapman & Hall/CRC the R series: |
| Número de páginas: |
xxvi, 289 páginas |
| Il.: |
ilustraciones, diagramas, tablas |
| Dimensiones: |
24 cm |
| ISBN/ISSN/DL: |
978-1-4665-0396-0 |
| Nota general: |
Incluye referencias bibliográficas |
| Idioma : |
Inglés (eng) |
| Clasificación: |
|
| Nota de contenido: |
Database marketing and data mining -- A process model for data mining—CRISP-DM -- Basic tools for understanding data -- Multiple linear regression -- Logistic regression -- Lift charts -- Tree models -- Neural network models -- Putting it all together -- Ward’s method of cluster analysis and principal components -- K-centroids partitioning cluster analysis. |
| Link: |
https://biblioteca.unap.edu.pe/opac_css/index.php?lvl=notice_display&id=106604 |
Customer and business analytics
Balint, Daniel S.Krider, Robert E. ; Krider, Robert E. ; Krider, Robert E. - -
Boca Raton : CRC Press - 2012
Incluye referencias bibliográficas
Database marketing and data mining -- A process model for data mining—CRISP-DM -- Basic tools for understanding data -- Multiple linear regression -- Logistic regression -- Lift charts -- Tree models -- Neural network models -- Putting it all together -- Ward’s method of cluster analysis and principal components -- K-centroids partitioning cluster analysis.
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|  |
Customer and business analytics / Boca Raton : CRC Press (2012)
